Continuing on with my site rebuild projects. I’m not sure if I said this in my last post but since I’m working with so many sites I decided to… not spread myself sill thin by trying to fix them all at once.
Priority wise “The Big Site” in the pass proved itself a decent adsense revenue maker. I’m convinced that was because:
1. My site was the ‘expert’ site in it’s niche
2. I updated the heck out of the site. Flash forward 5 years later, I don’t have as much time to update the heck out of it and the site still has a solid base of quality content.
My multi pronged attack:
Search Engine Optimize the site -Main page still ranks at #6 on Google. I’ve had the #1 spot before. Wiki may outmuscle me but I think I’ve got enough to reclaim the #2 spot.
Get back into a weekly update pattern. -The Big Site is entertainment based so updates involve writing content/producing graphical sets and the occasional flash or java game.
Get some links - I’m 90% search engine and direct traffic, my primary link exchange is with the other ‘expert’ sites in my narrow niche. Biggest link opportunities will come from high quality sites in the larger niche.
All that laid out, let me tell you about my SEO progress. I regenerated my sitemap last time using the Joomla Xmap extension (I’m using Joomla 1.0.15) and submitted to Google. Check! This week I installed sh404SEF I first tried this component this summer on an e-commerce site hosted on GoDaddy and ran into some issues that I’m 99.99% sure were GoDaddy server issues. Still It was all promising enough that I tried it again on The Big Site on a Bluehost account. Easy install and nearly perfect URLs.
Next up, giving my meta tags some attention. In the past I was very hit and miss on adding keywords and descriptions to my content. I didn’t have to start from scratch, that was good, but I had a lot of content needing tags. Enter another extension, iJoomla MetaTag Generator . The pros - easy to install and configure. con -I wasn’t blown away by the generated keywords. The descriptions were nice, keywords a bit wacky. I have a love/hate for joomla extensions that require too much tinkering under the hood by me, but at some point I’ll have to tinker with this (charset is my problem I think) to clear up the wacky keywords. That aside, The metatag generator was close enough, and more important, saved me from manually updating 1,000+ articles.
So after all that, I regenerated a fresh site map, checked it against google webmaster tools and called it a day. Well, a day on SEO work, still more work to do this week. Back to Adsense: I took a few minutes to clean up my channels lists. Had a lot of junk channels in there from my adsense start days. I id’d the channels that relate to The Big Site, renamed a few for future clarity and did some freshening up of my link units (new color, new placement on one). I switched back to text links and images. I’d noticed this summer one particularly tacky image link that kept showing up on my site. Switched to text only because of it. That image banner is still floating around but, in the interest of trying to optimize, I switched back. Also added adsense for search. This surprised me because I thought I’d already set it up for The Big Site but alas, no. I’m curious to see if I get a jump in search revenue. The last thing I did was tweak the layout. Some CSS changes, content position changes etc. That’s a post of it’s own.